According to the committee of British Open's latest statistics, about two billion audiences will come to St. George's royal to appreciate the British Open this year. Among 20 percent come from overseas, this statistics will surpass the record set in 2003 that about 1.8 billion audiences poured into Kent Open. 8 years later, British Open back to "England Garden"---Kent. It is predicted that about 70 billion income will be produced. However, the R&A takes the lion share.
"The income of British Open comes from 3 aspects: TV broadcast, sponsors and tickets. Among that, we have signed contracts with some famous tevevisions in the U.S. Japan, Europe, etc. About 165 countryies can access to TV broadcast, the earnings through sponsors, such as Rolex, Benz， HSBC and Nikon, are one part of the income. In addition, tickets are another substantial income. Apart from the overheads of the game, half of the earning will be invest in promoting the development of golf in the world." Michael Tate, the Vice- Secretary General of R&A, said.
During the broadcast, Michael Tate's mainly duties involved dealing with press and sponsors. According to Tate, since July last year, relevant preparations have been making, and the phase-out working preparations started from spring this year. "3 months ago, because of the dry weather, the playground looks like a desert, but with the increasing rain last month, St. George's royal begins to regain its previous circumstance. I think, the changeful weathe will undeniable bring some chanllenges to players," Michael Tate said. "The British Open has been organising and operating under same team for many years, from guards, communications to fans, press, are all the same people performing their duties, even those staff who be in charge of checking the certificate. In fact, there are only about ten people who actually responsible for the preparations of British Open, and communicate the businesses with each other efficiently."
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