Tiger Woods - fade away

Establishing an example needs considerable investment and time, but its collapse is just a sudden. The former world No.1, Tiger Woods, announced yesterday that he will absent from the British Open since his leg injuries. As a result, his ranking has slipped down to No.17 now and may fall behind No.20 after the British Open. Fortunately, a new star, Rory McIlroy from North Ireland，starting to replace Woods's status.

Woods released in his personal web yesterday that he has decided to withdraw from the British Open. This is the second grand slam game Woods missed following the US Open, due to his injuries. He also said that this decision is the result of thorough consideration and doctor's suggestions.

"unfortunately, doctors advise me not to attend the British Open,"Woods said regretly,,"as I said in AT&T, I won't play golf until my leg recovers completely, I don't want to take any risks".

In the past four years, this is the second time that Woods missed two grand slam games in one year, the last one is in 2008 since his leg injuries.But to make matters worse, this time, his ranking may slip down to over world No.20.

Since sex scandal,his performance decline considerably, just as his reputation. It is hard to believe that his ranking is No.17 this week. "Now, people's affection to him is inferior to early", golf star Rose said, "I think as time pass by, people will have to look for a new superstar to replace Tiger". Behind him, new tiger has risen, he is Rory McIlroy. But is he the next tiger? After the game, the news about Woods 's replacement begin to spread. At least, he has been the focal point in golf playground, he appeared in the place where Woods appeared before.

After the release of his sex scandal,a lot of sponsors end contract with Woods, he won't have new comtract within 2 years. Until earlier this month, Woods finally got his first ad contract, but this one is about painkillers.

Woods become obvious "cheap" when it comes to business endorsement. The most outstanding is, the most important and tempting advertisement place for golfers---golf bags, Woods still have not explored a room for him. Woods's broker said that it is an important opportunity for Woods to face global publicity. He also said that some sponsors attempting to contact Woods. But the cooperation target can only be ensured when Woods come back to golf ground. In other words, whether sponsors will sign a business ad contract with Woods mainly depends on his performance. But now, Woods's state is far from being satisfactory.